Business Plans – Initiate new and/or upgrade existing plans.  SWOT analyses,  internal and external infrastructure assessments and recommendations for selling and promoting products and services, etc.

Business Development – Direct and qualify customer opportunities.  Provide compelling and clear support materials that facilitate sales presentations and product knowledge.

Marketing Plans – Develop annual plans including value proposition, key messages, offline and online programs, milestones, objectives and scorecards.

Customer Development – Lead collaborative sales pursuit processes (RFPs/RFIs) built on leading practice research and sales life-cycle stages.  Improve professionalism in presentation materials and assist Sales ability to close deals.

M&A, Pro-Formas – Organize processes to fully evaluate and integrate systems, procedures and people.  Develop 3-5 year pro-formas, SG&A budgets and valuations.

Customer Experience – Develop the structure that facilitates a customer service first attitude with expectations managed effectively to create sustainable long-term relationships.

Demand Generation – Facilitate lead development and feed the sales pipeline through coordinated telemarketing, e-marketing, lead nurturing and social media programs.

Strategic Sourcing – Evaluate and direct strong partnerships with marketing and advertising consultants and organizations. Provide guidance that develops strategically sound communications and creativity in marketing and sales support materials.

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Market Trends & Analyses – Analyze data and trends. Develop actionable programs.  Make sure that the company’s offerings and services optimize customer needs.

Stakeholder Presentations – Create presentations and analyses that are focused and enhance the company’s credibility to key stakeholders/shareholders.

New Product Development – Positioning, competitive assessment, pricing, packaging label and copy, procurement, inventory control, communications, promotions.

Educational Support – Create programs and materials that enhance a company’s credibility, and salespeople’s and customer’s knowledge about your products and offerings.

Advertising Programs – Develop and manage turnkey programs across any number of media, e.g., print, broadcast, web/electronic, traditional/digital, etc.

People Development – Effect a high level of integrity and an environment in which people can grow, contribute and prosper.

Marketing Communications – Direct and produce promotion programs, blogs, videos, newsletters, website content that provide for long-term sales momentum via short term sales gains, with pricing and margins that are well managed.