Branding. Making a great first impression. The words you use. The talking points you want to communicate. These concepts are so well tied together. You may only get 30 precious seconds, and if you’re lucky 60 or 90 seconds to get your message out to customers, bosses, peers or even
If you don’t communicate quickly in a manner that is compelling… …the rest of what you write won’t get read and the calls-to-action won’t get clicked. Writer’s block. Compelling content. Wowing readers. Getting clicks. These are several of the possibly many challenges we all face when we’re sitting in the
Do you know who said: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Sounds as if this quote is very much in tune with the speed in
