I thrive on how I have been able to help companies think strategically, adapt to market trends, identify core internal and competitive strengths, hone in on managing weaknesses and, from this, develop salient programs in the market that work.

Core Competencies

1.  Uncover new customer opportunities and new revenue streams

2.  Solve challenges and capitalize on opportunities

3. Facilitate internal and external collaborative alignment and team partnerships

4.  Identify new products and service offerings

5.  Strengthen a company’s competitiveness

6.  Develop strategically focused  and integrated business and marketing plans

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66% INCREASE IN PAGE VISITS
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200+ QUALIFIED SALES LEADS
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5X INDUSTRY GROWTH IN 2 YEARS
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$15M SALES GROWTH IN 6 MONTHS
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$9M IN-BOUND MKTG GROWTH

Strategy

Crafted integrated marketing plan that facilitated customer and investor traction.

Planning well

Closed $15M in new business through new sales pursuit process.

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Leadership

Engaged Sales, Ops., Finance, Legal for first-ever Lead Gen program… achieved 3:1 ROI.

Organization

Aligned the executive team on brand strategy, message development and the in- and outbound marketing plan.

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Marketing

Demonstrated the value of marketing as an asset in delivering top line and EBITDA goals.

Branding

Re-positioned real-estate, SaaS, construction, agriculture, HR, service, legal and financial firms.

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Market Development

Identified an under-served market opportunity of $900M – $2.5 billion thru demand gen and analytics.

Business Development

Directed 2-yr. sales growth rate of +9.5% vs. the industry growth of 1-2%.

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Quality & Transferable Expertise

  • Transportation, service, waste & recycling, construction, distribution, human capital, SaaS
  • National Accounts
  • B2B, B2C/CPG, Mass Market
  • Start-Up, Emerging and F300 companies

Testimonials

I brought Andy into the team to help us develop our business and marketing plans and concurrently help us to attract investor support. Not only has he accomplished and continues to add value to these tasks with smart, well-targeted strategic and analytical thinking and support, he has helped immensely and continues to guide our financial and budgeting processes and sales planning and activities. I lean on him to construct how we present and how we communicate to our customers, prospects and investors.

Mike

Andy and I teamed up to develop and manage the marketing and sales activities at Infra-Tect. His ability to think through the strategic processes, identify and create compelling value propositions and messages were keys to the success we found in gaining significant traction in a timely manner. Andy’s ability to see the big picture while boiling down very detailed ideas into effective messaging was impressive and consistent.

Larry

Andy possesses the unique ability to identify marketing programs relevant to the overall corporate strategy as well as the ability to design, implement, and oversee those programs in a manner that generates a requisite ROI. A great team builder and a great person to work with.

Ryan

Andy was an integral part of my team for the greater part of 10 years. He continually pushed us forward in professionalizing our marketing approach and how we presented our core service offerings to our customers. He also presented, developed and demonstrated the value of demand generation and, in doing so, provided the Sales team with immediate leads and an expanded sales pipeline. Moreover, I valued his leadership skills, ability to mentor and develop his team and manage tasks involving a variety of people across our company. 

Gary

I worked with Andy for over a year to support the marketing strategies he developed for Republic Services. Andy is detail oriented and up to date on what is needed to take companies to the next level. His knowledge of the business and marketing strategies are astounding! He has a profound talent for understanding the needs of the business and his markets. Andy is a huge asset to organizations for designing marketing blueprints to support account revenue growth and customer retention.

Dawn

I had the opportunity to work with Andy when he coached me on how to  increase my visibility online. In the short period of working with him, he taught me a great deal about how to show up and share my message with authenticity. I am super grateful for his guidance and encouragement. He is truly a gifted individual who has a way with words.

Marion